Case study · Growth · Branding agency, Southeast Asia
Bringing a print-first branding studio to the web
An established identity studio with the talent but not the rules of the medium. We taught the craft of the web and reshaped how they sell it.
Situation
An established branding studio, strong in identity and print, saw its clients' needs move to websites and digital platforms. The team had the design talent but not the rules of the medium, and its services and pricing were still built for paper.
Approach
We worked with the studio's designers and leadership to:
- Teach the fundamentals of web UI and UX: grids, responsive behaviour, accessibility, interaction and content hierarchy
- Translate their existing brand craft into digital deliverables
- Reshape the service model and packaging to add digital offerings alongside traditional work
Outcome
The studio could design for the web with confidence, and widened its market from traditional branding to include digital services.